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I was talking to a wise friend the other day, also a musician (and a marketing genius), and he gave me some insight that I won't soon forget.
"When you have something of real value, of real worth, don't just throw it out there. Plan, strategize, and release the material at the best time possible. If necessary, make people wait for it."
I've always been one to start, to get going immediately, but this advice has caused me to reflect a lot on the success of certain projects, and the lack of it with others. Waiting for the right time, with any situation in life, can mean the difference between success and failure.